marketing Archivos - Esencial Blog

16 December 2019

A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]

It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]

Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]

We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]

Many digital marketing experts are saying that artificial intelligence will be the big story of 2018. But when they say “artificial [...]

Social networks are powerful tools to reach potential customers, and everyone knows it. Nowadays, when undertaking any business [...]

When we are in the initial stages of an entrepreneurial project, we have many elements to consider: the product or service we will [...]