Tag: marketing
TOP 10. The best Christmas TV spots
16 December 2019
A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]
Leer másMerry Advertising
27 November 2019
It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]
Leer másPersonal branding and its power
02 October 2019
Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]
Leer másVideo marketing is the king
24 July 2019
We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]
Leer másDigital marketing for a liquid society
14 May 2019
According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]
Leer másBrands with a soul
28 February 2019
Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]
Leer más3 Ways to Make Use of Artificial Intelligence in Your Marketing Strategy
19 March 2018
Many digital marketing experts are saying that artificial intelligence will be the big story of 2018. But when they say “artificial [...]
Leer másTips to boost a business on Instagram
05 March 2018
Social networks are powerful tools to reach potential customers, and everyone knows it. Nowadays, when undertaking any business [...]
Leer másHow to establish the personality of your new business?
15 December 2017
When we are in the initial stages of an entrepreneurial project, we have many elements to consider: the product or service we will [...]
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