TOP 10. The best Christmas TV spots

16 December 2019

A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]

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Merry Advertising

27 November 2019

It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]

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How to establish the personality of your new business?

15 December 2017

When we are in the initial stages of an entrepreneurial project, we have many elements to consider: the product or service we will [...]

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