TOP 10. The best Christmas TV spots

16 December 2019

A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]

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Merry Advertising

27 November 2019

It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]

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Christmas 2017: television ads

21 December 2017

Like every year, many companies launch TV ads before Christmas, some promoting their products, others using fun animations, but almost [...]

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Unmissable advertising campaigns: BiC pens in exchange for creativity

27 April 2017

Let’s continue with the series of posts about surprising advertising campaigns. This time we bring you the original campaign created [...]

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