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Should one be guided by intuition or by information?
06 November 2019
Many people say that when one has to take a decision, the best way is to trust one’s instincts or intuition, but is that really a good [...]
Read moreFemvertising: imparting equality.
15 October 2019
Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]
Read morePersonal branding and its power
02 October 2019
Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]
Read more4 mistakes that leaders make
18 September 2019
We often talk about the importance of properly practicing leadership within organizations and how this can have a considerable impact. [...]
Read moreWhy do you study for a diploma if you are not going to use it when you get it?
21 August 2019
The title of this article is deliberately misleading: it is not an article about people who finish a course of study and then start [...]
Read moreVideo marketing is the king
24 July 2019
We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]
Read moreAround the world in startups
17 July 2019
Do you want to launch your own startup? We propose you to travel to 7 cities with a large capital investment for this type of emerging [...]
Read moreBig Data and Smart Cities at TBS Barcelona
11 July 2019
What is the difference, in terms of management, between large organisations like Netflix, Google or Amazon and cities? This is the [...]
Read moreTop 5 summer street marketing actions
07 June 2019
Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]
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