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Around the world in startups
17 July 2019
Do you want to launch your own startup? We propose you to travel to 7 cities with a large capital investment for this type of emerging [...]
Read moreBig Data and Smart Cities at TBS Barcelona
11 July 2019
What is the difference, in terms of management, between large organisations like Netflix, Google or Amazon and cities? This is the [...]
Read moreTop 5 summer street marketing actions
07 June 2019
Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]
Read moreDigital marketing for a liquid society
14 May 2019
According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]
Read moreAdvertise or die: the Netflix case
23 April 2019
In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]
Read more6 keys for dealing with a toxic co-worker in a team
27 March 2019
Teamwork is fundamental to the optimal development of companies. If a team is cohesive, works harmoniously and has established common [...]
Read moreRun your own race
18 March 2019
Perhaps I can best explain the thinking behind this article by means of a little anecdote. Last week, for the first time, I watched my [...]
Read morePhilosophical Leadership
13 March 2019
Today, the concept of happiness has been so popularised that it has almost become a burden, perhaps even a cliché. There is a booming [...]
Read moreBrands with a soul
28 February 2019
Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]
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