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Merry Advertising
27 November 2019
It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]
Read moreKnowing how to communicate in crisis situations
27 November 2019
Let’s say it loud and clear: in negative or crisis situations, companies are not ready to communicate. On this basis, it is wise to [...]
Read moreWhy Such Lack of Coherence Between US and EU Data Privacy Law?
12 November 2019
By: Gregory Voss, Associate Professor, TBS Business School (Toulouse, France) This piece originally appeared in the blog of the [...]
Read moreThe best companies to work for in 2019
08 November 2019
A good salary is one of the main reasons for someone deciding to accept a new position. But there are many others that can ultimately [...]
Read moreThe trends that will define the future of digital marketing
07 November 2019
The new year is fast approaching, so you should make sure that you are up to date on the innovations and new trends set to dominate [...]
Read moreShould one be guided by intuition or by information?
06 November 2019
Many people say that when one has to take a decision, the best way is to trust one’s instincts or intuition, but is that really a good [...]
Read moreFemvertising: imparting equality.
15 October 2019
Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]
Read morePersonal branding and its power
02 October 2019
Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]
Read more4 mistakes that leaders make
18 September 2019
We often talk about the importance of properly practicing leadership within organizations and how this can have a considerable impact. [...]
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