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What is a plan?
13 March 2017
A plan is a compromise. With whom? With ourselves. It is the promise that we have made with ourselves to work well, effectively, [...]
Read moreWhat mistakes should you avoid when designing the buyer persona for your business?
08 March 2017
Mistakes can become our best teachers. Of course, one should keep in mind that even though buyer personas are essential when [...]
Read moreNever reply to an email straight away
22 February 2017
Before replying to an email, practice the 5-Minute rule Chris Matyszczyk advises clients about advertising and marketing through his [...]
Read moreTop 10 TED Talks 2016 – EsencialBlog Holiday Break
23 December 2016
As usual, we take a break for Christmas holidays, but we’ll be back on January 9th! We wish you happy holidays and bid farewell [...]
Read moreShould you start your own business?
02 September 2016
Have you ever wondered in you would do well in your very own company? Do you have a business idea that you think would make a [...]
Read moreHow to apply what you learn in class to an internship?
31 August 2016
Knowledge transfer from class to internship Many students have difficulties to link what they learn in class with what they do in the [...]
Read moreWhat is what in masters? MSc, MBA and MA explained
25 August 2016
When considering a Master’s degree, one can feel overwhelmed by the large choice and types of masters. For those thinking about [...]
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