Marketing Archivos - Esencial Blog

16 December 2019

A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]

It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]

The new year is fast approaching, so you should make sure that you are up to date on the innovations and new trends set to dominate [...]

Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]

Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]

We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]

Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]