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Marketing

TOP 10. The best Christmas TV spots

16 December 2019

A range of key elements must be present for a Christmas TV spot to be effective and memorable. In the last Esencial Blog post entitled [...]

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Merry Advertising

27 November 2019

It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]

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The trends that will define the future of digital marketing

07 November 2019

The new year is fast approaching, so you should make sure that you are up to date on the innovations and new trends set to dominate [...]

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Femvertising: imparting equality.

15 October 2019

Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]

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Personal branding and its power

02 October 2019

Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]

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Video marketing is the king

24 July 2019

We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]

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Top 5 summer street marketing actions

07 June 2019

Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]

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Digital marketing for a liquid society

14 May 2019

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

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Advertise or die: the Netflix case

23 April 2019

In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]

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    Twitter Feed

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    28 Aug 2018

    TBS International Business professor and researcher @DianaFilipescu tells us about the opportunities and risks that both lie with business expansion to foreign countries on #TBSinsights:

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    28 Aug 2018

    “We can be confident that somewhere in the future corruption will disappear”. @DianaFilipescu, International Business professor and researcher at TBS Barcelona, on #TBSinsights:

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    27 Aug 2018

    "How to create a successful strategy for your corporate Twitter account" by @edigomben. New post on our #EsencialBlog: https://t.co/EmswCf29Nr

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    24 Aug 2018

    TBS #FridayFact on graduate employment:

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    23 Aug 2018

    ¿Qué es y cómo nos puede ayudar la economía circular? @JulesCoignard, antiguo alumno de TBS y fundador de @CirculR nos lo explica en #TBSinlímites: https://t.co/92RX2ctvLO

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    23 Aug 2018

    Employers are hiring more recent graduates every year:

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    21 Aug 2018

    El antiguo alumno de TBS y fundador de @CirculR @JulesCoignard habla de la economía circular. Descubre de qué se trata en este podcast #TBSinlímites en el que reflexionamos sobre el concepto de progreso: https://t.co/92RX2ctvLO

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    21 Aug 2018

    El antiguo alumno de TBS y cofundador de Circul'R, Jules Coignard, está convencido de que un nuevo sistema económico-industrial es posible y promociona desde su consultora el nuevo modelo de economía ciruclar.

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    20 Aug 2018

    The International Students Service will help TBS new students to settle in Barcelona before they start their courses. Watch this video series of pre-arrival tips: https://t.co/hjj2xRYVzp

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    17 Aug 2018

    We host more than 600 international students and some of them come from the campus in Toulouse to pursue an academic year in Barcelona

    Toulouse BS@ToulouseBS

    #International | Aujourd'hui cap sur Barcelone où notre campus catalan offre à 600 étudiants français et internationaux un cadre d'études exceptionnel, en plein cœur de cette mythique ville effervescente et multiculturelle 🇪🇸☀️😎

    #WelcomeToTBS #HigherEducation #Barcelone

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    17 Aug 2018

    Youth ID is a project by TBS alumni aimed at promoting youth performance in global decision-making.

    YouthID@YouthIDtour

    Gracias a @FJovenesLideres por esta invitacion al cumbre international de los jovenes lideres. Mucha energia y pasion @TBSbarcelona #foreignstudent #educacionytrabajo 3

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    17 Aug 2018

    #FridayQuote, brought to you by @homelesspreneur founder and CEO @andrewfunkspain .

    Retweet on TwitterTBS Barcelona Retweeted
    gsuoiiGSU International@gsuoii·
    3 Aug 2018

    President Mark Becker and @GeorgiaStateU provosts and deans recently participated in strategic partnership visits in #France to discuss research collaborations with @ToulouseBS, @Paris_Dauphine, and @UnivParisSaclay. That's #internationaleducation #TheStateWay! #GSUInternational

    4
    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    16 Aug 2018

    92.000m² were used up in office buildings in Barcelona and its surroundings during the first three months of 2018. There is only 1,4% of space availability in the city centre. Barcelona business is thriving.

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    20 Jul 2018

    #TBSQuote from TBS former student and 2017 Bachelor in Management Valedictorian Jannik Heckenhahn.

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    19 Jul 2018

    Can you explain political turmoils, media bias or discriminatory stereotypes with a card game? Read TBS Director of Studies @GZ_BCN’s article on #EsencialBlog to find out: https://t.co/NmUSm5Wyd1

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    19 Jul 2018

    Barcelona will host @ISE_Show, the leading business fair for audiovisual and integrated systems, starting 2020. It is predicted to bring around €470M to the city annually.

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    18 Jul 2018

    "En un oligopolio, como los clientes no se pueden ir, las empresas se acomodan. Nosotros ayudamos a que se pongan las pilas". @oriolvilag, CEO y fundador de @HolaLuzcom, en #TBSinlímites: https://t.co/bGrwYO2dM6

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    17 Jul 2018

    El CEO de @HolaLuzcom, @oriolvilag, nos explica su ambición de revolucionar con su “luz justa” el modelo energético español. Descubre cómo aquí:

    TBSbarcelonaTBS Barcelona@TBSbarcelona·
    16 Jul 2018

    Congratulations to TBS Professor Lourdes Pérez on her Emerald Literati Award for her co-authored paper on disruptive #innovation in the space industry: https://t.co/EtRzYHDHNB

    EsencialBlog is TBS Barcelona’s blog. TBS Barcelona is the Spanish campus of the Toulouse Business School group, an internationally recognised institution that trains the business sector’s future talents. In this blog, multiple authors write about marketing, entrepreneurship, business, education and personal development. We hope you enjoy it!

    COLLABORATE WITH US

    If you are a student or teacher in TBS and you want to share with us an experience or your knowledge, we will be glad to receive your posts. In case you are not related to TBS but you like our blog and you are passionate about bussiness, marketing, education, etc, tell us your ideas and let’s make this blog an even more interesting space.

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