Marketing
Merry Advertising
27 November 2019
It’s not carols, shopping, twinkly lights or trees ready to be decorated that mark the beginning of the Christmas campaign – it’s [...]
Leer másThe trends that will define the future of digital marketing
07 November 2019
The new year is fast approaching, so you should make sure that you are up to date on the innovations and new trends set to dominate [...]
Leer másFemvertising: imparting equality.
15 October 2019
Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]
Leer másPersonal branding and its power
02 October 2019
Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]
Leer másVideo marketing is the king
24 July 2019
We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]
Leer másTop 5 summer street marketing actions
07 June 2019
Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]
Leer másDigital marketing for a liquid society
14 May 2019
According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]
Leer másAdvertise or die: the Netflix case
23 April 2019
In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]
Leer másBrands with a soul
28 February 2019
Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]
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