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Marketing
Video marketing is the king
24 July 2019
We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]
Leer másTop 5 summer street marketing actions
07 June 2019
Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]
Leer másDigital marketing for a liquid society
14 May 2019
According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]
Leer másAdvertise or die: the Netflix case
23 April 2019
In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]
Leer másBrands with a soul
28 February 2019
Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]
Leer másCheers in China!
12 December 2018
International Marketing Strategies of Spanish Wine Exporters Due to the globalization of the wine sector and the increase in [...]
Leer másHow to create a successful strategy for your corporate Twitter account
27 August 2018
Every business needs a social media strategy. So if you are using Twitter as your business or company’s main social network, it’s time [...]
Leer más3 Ways to Make Use of Artificial Intelligence in Your Marketing Strategy
19 March 2018
Many digital marketing experts are saying that artificial intelligence will be the big story of 2018. But when they say “artificial [...]
Leer másTips to boost a business on Instagram
05 March 2018
Social networks are powerful tools to reach potential customers, and everyone knows it. Nowadays, when undertaking any business [...]
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