Marketing Archivos - Esencial Blog

07 June 2019

Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]

Consumers have changed a lot. Years ago, in a shopping cart we could find oranges, melons, bread or milk. Today, there are [...]

International Marketing Strategies of Spanish Wine Exporters Due to the globalization of the wine sector and the increase in [...]

Every business needs a social media strategy. So if you are using Twitter as your business or company’s main social network, it’s time [...]

Many digital marketing experts are saying that artificial intelligence will be the big story of 2018. But when they say “artificial [...]

Social networks are powerful tools to reach potential customers, and everyone knows it. Nowadays, when undertaking any business [...]

Surely, you must be thinking that your company specializes in digital marketing or web design; however the most important area of your [...]