TBS Barcelona research publications – 2013 review

28 January 2014


From Toulouse Business School – Barcelona Campus are glad to share the publications of our research professors on 2013:

> AIMÉ, ISABELLE [Marketing]

AIME, Isabelle et LAI, Chantal (2013). Comment substituer une marque connue par une nouvelle marque inconnue : les cas Bio-activia et Gemey-Maybelline, Revue Française du Marketing, Vol. 2/5, No. 242, juin, pp. 61-82

To substitute a well-known initial brand by a totally unknown target brand is risky. Whereas some I general recommendations in terms of implementation have already been described in the literature, it is not taken into account that brand substitutions could cover two completely distinct situations according to the L substitution’s stake : either the substitution could be a customer transfer when the positioning of the initial brand remains identical (Bio-Activid) or it could aim to a customer modification when it evolves (Gemey-Maybelline). The study of the Bio-Activia and Gemey-Maybelline recent cases reveals two different stakes and helps to formulate adapted and more relevant recommendations for implementation to these two situations in order to maximise their success probability : distinct timing of process, different evolution of the identification system and of the product range, specific communication stages. Main contributions of this study, and its limits, are presented in conclusion.


JANNING, Finn (2013). Happy Death of Gilles Deleuze. Tamara Journal for Critical Organization Inquiry, Volume 11, issue 1, March 2013, pp. 29-37.

In this essay, I will look closer at the death of the French philosopher Gilles Deleuze, who committed suicide in 1995. I will scrutinize his death in concordance with his philosophical thoughts, but frame my gaze within Albert Camus’ well-known opening-question from The Myth of Sisyphus: “Judging whether life is worth living amounts to answering the fundamental question of philosophy” (Camus, 2005:1).

JANNING, Finn (2013). Who lives a life worth living?. Philosophical Papers and Reviews, 4(1), pp. 8-16.

For years, philosophers have thought about what makes a life worth living. Recent research in psychology has put new light on that. This paper places itself in-between philosophy and psychology, and the thoughts about well-being. The title of this paper raises one question: Who lives a life worth living? Based on the philosophy of Gilles Deleuze and subsidiary, recent studies in ‘positive psychology’, this work shows that the prerequisite for a life worth living is freedom; that is being free to enhance one’s capabilities. This form of freedom manifests itself as being strongly related to the logic of sense that is related to capacity. This relationship illustrate that a life can only be evaluated from its immanent mode of existence, and not by some transcendent ideas. Finally, this study discusses some of the differences between a philosophical approach and approaches like positive psychology. In conclusion, it is suggested that future debate about well-being should be less normative.

> KHLIF, WAFA [Accounting]

DIOUANI, Boutheina et KHLIF, Wafa (2013). Comportement du dirigeant et décision de divulgation volontaire d’informations : cas du marché tunisien. Management International, Vol. 17, No. 4, juin, pp. 34-49

This study investigates the relation between CEO’s behavior and the decision of voluntary disclosure. Theory of planned behavior presents an interesting theoretical framework to predict an individual’s intention to engage in a behavior at a specific time and place. We surveyed 70.9 % of CEOs in Tunis Stock Exchange listed companies. Crossing CEOs psychosocial factors and their intention to disclose, results reveal first that voluntary information depends on the free will and attitudes of CEOs. Second, social variable has no influence on CEOs’ intention to communicate. Finally, depending on the information to communicate, their perception of control may influence the disclosure decision.

KHLIF, Wafa and BEN BOUBAKER GHERIB, Jouhaina (2013). Profession D’Expertise Comptable En Tunisie: Entre Logique De Marché Et Volonté De L’État. (Chartered Accountant Profession in Tunisia: Between Market and Governement Will). SSRN. Published online: 15 Jan 2013.

The colonization determinism was one of the main reasons of building a profession around a legal institute for the chartered accountants profession. Organizing the profession in this ways means a stressing the point on the dependency relationship that would have the profession with the government. The objective of this paper is to understand the persistence of this dependency 30 years after the creation process. For this, we adopt both qualitative and quantitative approaches to understand at one hand the actual “markets” of chartered accountants and, at the other one, the nature of the relationship with the government. Historical and cultural determinism, despite the expansion of international markets, promote this type of relationship.
[Conference contributions]

KHLIF, Wafa, INGLEY, Coral et KAROUI, Lotfi (2013). Navigating critical transition phases : SME’s, Firm Life Cycle and Primary Board Roles. EURAM Conference, Istanbul, 26 – 29 Jun.

EL OMARI, Sami et KHLIF, Wafa (2013). Ordre des experts comptables tunisiens : un objet dépassé ?. Workshop, Toulouse, 14 Jun.


PUNGULESCU, Crina (2013). Real effects of financial market integration: does lower home bias lead to welfare benefits?. The European Journal of Finance, published online: 22 Jan 2013.

This paper proposes equity home bias as a proxy for financial integration in the ongoing empirical debate on the impact of financial integration on economic growth. In integrated markets, investors are expected to take full advantage of the potential for international diversification. The extent of equity home bias (i.e. overinvesting in domestic stocks and foregoing gains from international diversification) provides a relevant quantity-based measure of financial integration. Using different techniques to compute home bias, this paper investigates whether countries with lower home bias experience faster economic growth. Additionally, the analysis extends to the link between (decreasing) home bias and international risk sharing and income inequality. The results suggest that financial integration, proxied by the decreasing equity home bias, is positively associated with economic growth and international risk sharing. At the same time, it appears that higher financial integration pairs with higher income inequality.

PUNGULESCU, Crina (2013). Measuring financial market integration in the European Union: EU15 vs. New Member States. Emerging Markets Review, Volume 17, December, pp. 106–124

This paper quantifies financial market integration in the European Union, using a large array of credit and bond market indicators, stock market indicators, as well as indicators based on household and firm decisions. It focuses on comparing the evolution of the European Union before the Eastern enlargement (EU15) with that of the 12 New Member States (NMS) that joined after 2000. It documents improvements in the integration of the credit and bond markets as well as stock markets for both groups within the EU27, the heightened heterogeneity brought about by the NMS, but also a reversal of the integration process over the recent years (corresponding to the financial crisis), divergence disrupting both the EU15 core and the NMS. For all the decades of achievements within both the EU15 and NMS groups in terms of credit and stock market integration, the ultimate goals of financial market integration, perfect capital mobility and full international risk sharing remain out of reach.

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