Video marketing is the king

24 July 2019

We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]

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Around the world in startups

17 July 2019

Do you want to launch your own startup? We propose you to travel to 7 cities with a large capital investment for this type of emerging [...]

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Big Data and Smart Cities at TBS Barcelona

11 July 2019

What is the difference, in terms of management, between large organisations like Netflix, Google or Amazon and cities? This is the [...]

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Top 5 summer street marketing actions

07 June 2019

Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]

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Digital marketing for a liquid society

14 May 2019

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

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Advertise or die: the Netflix case

23 April 2019

In an ever-changing world, advertising must constantly adapt to the new challenges it faces. In this new market, Netflix is the [...]

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6 keys for dealing with a toxic co-worker in a team

27 March 2019

Teamwork is fundamental to the optimal development of companies. If a team is cohesive, works harmoniously and has established common [...]

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Run your own race

18 March 2019

Perhaps I can best explain the thinking behind this article by means of a little anecdote. Last week, for the first time, I watched my [...]

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Philosophical Leadership

13 March 2019

Today, the concept of happiness has been so popularised that it has almost become a burden, perhaps even a cliché. There is a booming [...]

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