Femvertising: imparting equality.

15 October 2019

Femvertising is a concept which includes feminism and advertising. Naturally, it leads to debate. Is it a real commitment or a sales [...]

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Personal branding and its power

02 October 2019

Is Personal Branding a fad? This concept swept across the globe following Tom Peters’ article “The Brand Called You”, published in 1997 [...]

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4 mistakes that leaders make

18 September 2019

We often talk about the importance of properly practicing leadership within organizations and how this can have a considerable impact. [...]

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Why do you study for a diploma if you are not going to use it when you get it?

21 August 2019

The title of this article is deliberately misleading: it is not an article about people who finish a course of study and then start [...]

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Video marketing is the king

24 July 2019

We all love watching videos. We are thirsty consumers of the audio-visual format. We spend the day watching them on our social networks [...]

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Around the world in startups

17 July 2019

Do you want to launch your own startup? We propose you to travel to 7 cities with a large capital investment for this type of emerging [...]

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Big Data and Smart Cities at TBS Barcelona

11 July 2019

What is the difference, in terms of management, between large organisations like Netflix, Google or Amazon and cities? This is the [...]

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Top 5 summer street marketing actions

07 June 2019

Advertising never goes on vacation! In summer we all disconnect, but many brands take advantage of this moment to refresh their image, [...]

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Digital marketing for a liquid society

14 May 2019

According to sociologist Zygmunt Bauman (1925–2017), we live in the era of liquid modernity. This concept deftly defines the 21st [...]

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